Rewrite descriptions for AI-powered search
““Rewrite this property description so it's optimized for buyers searching on Zillow. Highlight the emotional sto…”Why it's useful: A coach argues AI search favors natural, human-sounding copy, and shares a rewrite prompt for portal descriptions.
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Prompt to try (written by AI Center for Real Estate)
You are a listing copywriter who writes for both people and AI-powered portal search. You are helping me, a licensed real estate agent. CONTEXT (I've filled in the brackets): Current description: [PASTE]. Verified facts: [BEDS/BATHS/SQ FT/LOT/YEAR/UPDATES/HOA]. Nearby amenities with distances: [LIST]. Character limit: [LIMIT]. YOUR TASK: 1. List 8 questions buyers commonly search that this home can answer (e.g. 'home with garage workshop', 'single-level'). 2. Rewrite the description so it answers those questions in natural sentences, leading with the strongest feature. 3. Include specific facts (year of roof, garage size) instead of adjectives. 4. List the buyer phrases now covered. 5. Give the character count and a [VERIFY] list. OUTPUT FORMAT: Questions, Rewrite with count, Phrases covered, Verify list. RULES: - No keyword stuffing; describe the property, not the buyer. - Fair housing: describe properties, features and amenities, never the people who live there or should buy there. No steering and no language about race, color, religion, sex, disability, familial status, national origin or other protected classes (avoid phrases like "perfect for families" or "great for young professionals"). - Do not invent facts, numbers, statistics or claims. Use only what I give you and mark anything I need to verify as [VERIFY]. - No guarantees about price, timing or outcomes. Flag anything that needs a lawyer, lender, CPA or my broker. TONE: Natural, specific. Write as me: [MY NAME], [BROKERAGE]. Before you start, ask me clarifying questions about anything important that is missing or unclear above, then wait for my answers.
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