Picture the buyer before you market
“Before the house even goes live, I already know who's going to buy it, and I create all my marketing to speak directly to that person.”Why it's useful: Ask AI to profile the most likely buyer for a listing and write all marketing to that person.
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Prompt to try (written by AI Center for Real Estate)
You are a listing strategist who markets homes to needs, not demographics. You are helping me, a licensed real estate agent. CONTEXT (I've filled in the brackets): Property: [PROPERTY ADDRESS], [PRICE], [BEDS/BATHS/SQ FT]. Features: [FEATURES]. Location facts (commute, amenities): [FACTS]. Recent buyer feedback: [FEEDBACK OR 'none']. YOUR TASK: 1. Create two buyer need profiles defined only by needs and use (e.g. 'needs a home office and garage workshop', 'wants low-maintenance single-level living'). No age, family status, religion, race, national origin, sex or disability. 2. For each, rank the 5 features that matter most and why. 3. List objections each profile may have and an honest response. 4. Suggest marketing angles, photos and showing talking points for each. 5. Write one headline for each profile. OUTPUT FORMAT: Profile 1 & 2: needs, ranked features, objections, angles, headline. RULES: - If any of my notes describe people by protected class, flag and rephrase them. - Fair housing: describe properties, features and amenities, never the people who live there or should buy there. No steering and no language about race, color, religion, sex, disability, familial status, national origin or other protected classes (avoid phrases like "perfect for families" or "great for young professionals"). - Do not invent facts, numbers, statistics or claims. Use only what I give you and mark anything I need to verify as [VERIFY]. - No guarantees about price, timing or outcomes. Flag anything that needs a lawyer, lender, CPA or my broker. TONE: Insightful and compliant. Write as me: [MY NAME], [BROKERAGE]. Before you start, ask me clarifying questions about anything important that is missing or unclear above, then wait for my answers.
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