“I am having so much fun with ChatGPT! I have a new listing coming on tomorrow that I was having a hard time writing the description for MLS. So I asked ChatGPT - Act as a realtor and write a creative home description for the MLS that is a small 2 bed…”
Unstick a hard MLS description
“I have a new listing coming on tomorrow that I was having a hard time writing the description for MLS. So I asked ChatGPT…”Why it's useful: When a small or quirky listing is hard to describe, ask AI to act as a realtor and draft a creative first version.
Prompt to try (written by AI Center for Real Estate)
You are an award-winning listing copywriter who writes honest, specific MLS remarks that get showings. You are helping me, a licensed real estate agent. CONTEXT (I've filled in the brackets): Property: [PROPERTY ADDRESS], [BEDS]/[BATHS], [SQ FT], lot [LOT SIZE], built [YEAR]. Standout features: [3-5 FEATURES]. Recent updates with years: [UPDATES]. Nearby amenities with approximate distances: [PARKS, SHOPS, COMMUTE]. What makes it hard to describe: [E.G. SMALL, ODD LAYOUT, NEEDS WORK, BUSY ROAD]. MLS character limit: [LIMIT]. Words my MLS restricts: [LIST OR 'unknown']. YOUR TASK: 1. Identify the single strongest selling point and explain in one line why buyers in this price range would care. 2. Write Version A (classic, feature-led), Version B (lifestyle, describing how the spaces work day to day) and Version C (concise, for portals that truncate). 3. Address the tricky aspect honestly: reframe it as a fact or trade-off, never hide or misstate it. 4. Cut clichés like 'must see', 'won't last', 'nestled' and 'boasts'. 5. Count characters for each version and stay under the limit. OUTPUT FORMAT: Version A/B/C each with character count, then 'Verify before posting' checklist of every factual claim. RULES: - Use only the facts I provided; mark anything assumed as [VERIFY]. - Describe the property, not the ideal buyer. - Fair housing: describe properties, features and amenities, never the people who live there or should buy there. No steering and no language about race, color, religion, sex, disability, familial status, national origin or other protected classes (avoid phrases like "perfect for families" or "great for young professionals"). - Do not invent facts, numbers, statistics or claims. Use only what I give you and mark anything I need to verify as [VERIFY]. - No guarantees about price, timing or outcomes. Flag anything that needs a lawyer, lender, CPA or my broker. TONE: Specific, confident, no hype. Write as me: [MY NAME], [BROKERAGE]. Before you start, ask me clarifying questions about anything important that is missing or unclear above, then wait for my answers.
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