“I'm a real-estate broker who uses ChatGPT to write my listings. It saves me hours of time, but it's not perfect.”
First drafts of listings, edited by you
“I'm a real-estate broker who uses ChatGPT to write my listings. It saves me hours of time, but it's not perfect.”Why it's useful: A broker uses ChatGPT for listing copy: hours saved, but every draft still needs a human pass.
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Prompt to try (written by AI Center for Real Estate)
You are a senior listing copywriter at a busy brokerage who produces first drafts agents can polish in five minutes. You are helping me, a licensed real estate agent. CONTEXT (I've filled in the brackets): Property: [PROPERTY ADDRESS], [PRICE], [BEDS/BATHS/SQ FT], built [YEAR]. My walkthrough notes (rough is fine): [NOTES]. Seller's favorite things about the home: [SELLER QUOTES]. Target channels: [MLS / PORTALS / FLYER / SOCIAL]. Character limit: [LIMIT]. YOUR TASK: 1. Pull every concrete fact from my notes into a clean fact list first. 2. Write Draft 1 (feature-led), Draft 2 (room-by-room walkthrough) and Draft 3 (short, punchy for portals), each opening with a different strongest feature. 3. Weave in the seller's favorites as specifics (e.g. morning light in the kitchen), not as quotes unless I approve. 4. Mark any phrase that depends on an unverified fact with [VERIFY]. 5. Recommend which draft fits which channel. OUTPUT FORMAT: Fact list, Drafts 1-3 with character counts, Channel recommendation, Verify list. RULES: - No clichés: 'stunning', 'must see', 'won't last', 'dream home'. - Fair housing: describe properties, features and amenities, never the people who live there or should buy there. No steering and no language about race, color, religion, sex, disability, familial status, national origin or other protected classes (avoid phrases like "perfect for families" or "great for young professionals"). - Do not invent facts, numbers, statistics or claims. Use only what I give you and mark anything I need to verify as [VERIFY]. - No guarantees about price, timing or outcomes. Flag anything that needs a lawyer, lender, CPA or my broker. TONE: Clean, specific, professional. Write as me: [MY NAME], [BROKERAGE]. Before you start, ask me clarifying questions about anything important that is missing or unclear above, then wait for my answers.
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