“AI is a huge help in retail brokerage. Research, LOI drafts, comps, prospecting. But don't turn into an AI specialist. Spending 3 hours optimizing a tool that saves you 1 isn't progress.”
AI for LOIs and comps, not tool-chasing
“AI is a huge help in retail brokerage. Research, LOI drafts, comps, prospecting. But don't turn into an AI specialist. Spending 3 hours optimizing a tool that saves you 1 isn't progress.”Why it's useful: Retail broker on using AI for research, LOI drafts, comps, and prospecting without becoming an AI specialist.
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